bitbol

Information has been uncovered that suggests that even though Microsoft offered a higher bid, DoubleClick opted to join Google instead. Here's how I see what happened: Google initially stepped in the bidding, surely driving the price up, but apparently Microsoft stayed put. Then, Google acquired DoubleClick causing Microsoft to get mad and fight it.

As much as I don't trust the amount of information that Google collects, I still prefer them over Microsoft. Microsoft has a terrible track record for respecting users, while Google is the opposite ("Don't be evil"). The only complaint that I have about today's technological state is data retention; if companies would purge it once and a while, that would alleviate many people's privacy concerns.

Labels: Advertising, Google, Internet, Microsoft, News