Friday, April 13, 2007

Google aquires DoubleClick for $3.1B

[Image: Google logo]Google has announced that they have acquired DoubleClick for $3.1 billion in stock, which is nearly twice as much as what they paid for YouTube. I thought that Google wanted this for to expand their advertising network, and is what happened.

I mentioned before that DoubleClick uses tracking cookies to make the ads relevant to what people view, but borderlines invading privacy. Perhaps Google will live up to the "do no evil" and stop the tracking cookies and make the ads less intrusive.

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