Tuesday, April 3, 2007

Google interested in buying DoubleClick

[Image: Google logo]Don't worry, not everything is cars now, still some tech in between. Google is reportedly interested in buying DoubleClick, the advertising company. Their intent is still unknown, but I speculate that it is to gain more control over the advertising network.

DoubleClick offers video advertising (which I have seen), and almost surely this is what Google wants. Google hasn't gotten far with their video ads, so this is likely to gain those customers.

Perhaps if Google buys out DoubleClick they can stop the questionable practices of DoubleClick. DoubleClick (in the past at least) uses tracking cookies to "serve the most relevant ads," but I block DoubleClick for that very reason. Google would have the ability to stop that if they buy them out.

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